This first phase sets the foundation for everything else you’ll build in your business, and everything we'll do in the program. We’ll identify your signature Design POV, clarify your creative and business values, and then make sure they are aligned with your goals - both business and personal. This is how you’ll know that everything you do in your business from here on out is in alignment and has a real purpose. We're creating your North Star that will guide all future decisions and keep you on track to reach your goals.

In this phase we'll combine your core values with your unique Design POV to create a clear and powerful brand that positions you for growth.

You’ll define your brand voice - how your brand looks, feels and sounds - in a way that’s authentic and resonates with your idea client. You’ll identify gaps and inconsistencies that are holding you back, and learn exactly how to fix them. By the end of this phase you’ll be able to create clear brand messaging, and be ready to carry your brand voice throughout your entire business, from your marketing to your process to your client experience. 

Here's What We'll Do Together

Building the Foundation for the Life and Work You Dream Of

In this phase, you’ll design a client experience that feels elevated and distinct by translating your Design POV and brand into every client-facing interaction, from the first email to the final hand-off. You’ll learn how to exceed client expectations in a demanding market and create a raving fan-base of referral partners. By the end of this phase you’ll understand how to view your process through your clients’ eyes and craft a stellar experience that positions your firm for higher-level projects and profits. 

This phase is about strengthening your role as a leader in your business, deepening your design mastery, and ensuring that how you work and what you deliver reflect the quality, distinctiveness, and professionalism of your brand.

This is where you’ll build the systems and processes designed to hold and support growth. You’ll step out of the bottleneck, reduce overwhelm, and create breathing room around your work. By the end of this phase you’ll have built a repeatable framework to identify what’s working, what’s not, and how to fix it going forward. You’ll know how to keep projects running smoothly, streamline revenue-sucking inefficiencies and build the systems that create capacity for more profitable and creative work.

Building a Magnetic Brand That Attracts the Right Clients

Stepping into Leadership and Pushing Design Boundaries

Designing Brand as an Experience